Amazon DSP

Amazon DSP enables advertisers to purchase display and video ads in a programmatic approach.

How Amazon DSP works

Exclusive audiences

Use Amazon's exclusive audiences to reach your ideal audience on Amazon
and elsewhere.

A unique and high quality inventory

Reach audiences in a programmatic approach across Amazon sites and apps, and leading publishers sites through direct inventory on Amazon Publisher Services and third-party marketplaces.

Brand protection

We use our own solutions as well as third-party solutions, from manual site review to real-time auction evaluation, to maintain quality standards and ensure security
of the brand.

Getting started

Self-service and managed service options are available for Amazon DSP. Self-service customers fully control their campaigns without having to pay a management fee.

The managed-service option is an excellent solution for organizations wanting to access Amazon DSP inventory using a premium service or for people with little experience in the programmatic approach. The managed-service option typically requires a minimum expense of €10,000.

To sign up for Amazon DSP, contact an Amazon advertising advisor.

Already have an Amazon DSP account? Sign in

Frequently asked questions

Who can use Amazon DSP?

Amazon DSP is available for advertisers who sell products on Amazon and for those who do not sell products. Amazon DSP is the best solution for advertisers who want to buy in a programmatic approach to display and video ads.

What ads can I buy through Amazon DSP?

You can purchase display ads and video ads using Amazon DSP.