Sponsored Brands

Sponsored Brands ads include your brand logo, a personalized title, and up to three of your products. These ads appear in search results and can help increase awareness of your brand and product portfolio.

This video shows the performance of an American advertiser's campaign.
The results shown here are not guaranteed on other marketplaces.

Getting started


Choose the products you want to advertise.


Choose a customized title for your ad and a creation that includes images.


Choose the keywords you want to target and the amount you want to bid per click.


Submit your ad for validation. It will be reviewed within 72 hours.

Who can use Sponsored Brands?

Sponsored Brands is available to professional sellers enrolled in Amazon Brand Registry, suppliers, book suppliers, and agencies.

How Sponsored Brands works

Grow your brand awareness

Sponsored Brands ads appear in search results to help you improve your brand's visibility. Using a personalized message helps you show your brand to buyers as you want it to be seen.

Make your products visible to potential buyers

Sponsored Brands makes it possible to reach customers when they are looking for products to buy. When potential Amazon buyers click on your brand logo, they are redirected to a Store or custom landing page. When they click on a product, they are redirected to the product page.

Manage your expenses

Ads are charged on a cost-per-click basis: you only pay when potential customers click on your ads. You manage your expenses by setting a budget and choosing the amount of bids per click.