Promote your brand and products with your free multi-page Store on Amazon.

This video shows the performance of an American advertiser's campaign.
The results shown here are not guaranteed on other marketplaces.

Getting started


Create pages for your products and categories using predesigned files or use drag-and-drop thumbnails.


Add videos, text, and images to tell your brand story and showcase your products in action.


Submit your Store for validation. It will be reviewed within 72 hours.

Who can create a Store?

The creation of a Store is free of charge. Stores are available to sellers who are registered in the Amazon Brand Registry, vendors, and agencies. You do not need to advertise on Amazon to create a Store.

How Stores work

Present the history of your brand and your products

Help buyers discover your product portfolio and related products on Amazon.

Design your Store—even without knowing how to code

Use drag and drop thumbnails or predefined templates to create a customized multi-page Store without having to write a single line of code.

Get your own web address

Guide buyers to your Store with ads on Amazon and marketing activities outside of Amazon using a single, easy-to-remember Amazon URL.

Stores insights

Use Store insights to optimize advertising campaigns

Stores insights allows you to understand in detail your Store sales and traffic sources.

Find out what other brands have created