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Ads Features and Policies

Our philosophy

We insist on meeting the highest standards and provide Amazon customers with timely, relevant, and aesthetically pleasing advertisements that enhance their shopping experience. Our characteristics and policies are in alignment with the CBA Better Ads Standards and explain how to create and evaluate advertising experiences.

Landing Campaign Pages

Show your listings or products with cross-platform landing pages on Amazon's website and mobile apps.

Amazon eCommerce Formats

eCommerce formats introduce Amazon features, such as add to cart and customer feedback, into ad keypads.

Amazon Mobile App Purchases

Format banners on Amazon purchasing apps and the mobile version of

IAB Formats

Standard formats for desktop ad pads.